Snowdonia Pass: save money when you spend locally

Snowdonia Pass website

A year on from its conception, Snowdonia Pass is wowing tourists, businesses and local residents alike with its great money-saving deals.

A collaborative project between Attractions of Snowdonia, Gwynedd Council and Visit Wales, Snowdonia Pass launched in May 2016 and to date has signed up over 50 businesses and distributed hundreds of passes to individuals.

The idea behind Snowdonia Pass is to market the wider tourism sector across Gwynedd, Conwy and Anglesey with one singular product. The aim is to increase footfall in local businesses during quieter periods, and to encourage repeat visits to local businesses.

What exactly is Snowdonia Pass?

Snowdonia Pass is a plastic card, roughly the same size as a credit card. It costs £5 to buy, and once you have one you can use it to claim a wide array of deals and offers from participating businesses.

These businesses operate in the tourism, retail and hospitality sectors in Anglesey, Gwynedd and Conwy, and include accommodation providers, attractions and activity providers, retailers, restaurants and providers of travel services.

Who provides the deals?

Some of Snowdonia’s best-known businesses have signed up to offer deals through Snowdonia Pass. These include the Snowdon Mountain Railway, Portmeirion, GreenWood Forest Park and Surf Snowdonia.

But it’s not only for big businesses; many smaller businesses have joined, too. Hotels, restaurants, shops, and even bicycle hire companies offer deals to consumers through Snowdonia Pass.

Isn’t it just for tourists?

Not at all! The beauty of Snowdonia Pass is that it’s perfect for local residents as well as visitors. In fact, if you live in Gwynedd, Anglesey or Conwy and use your Snowdonia Pass all year round, you’ll save a lot more than the average visitor to the region.

What sort of deals are included?

The deals and T&Cs differ from one participating business to the next, but one of the conditions of business membership is that the deal offered should represent a saving of at least 10%.

A few examples:

  • Inigo Jones Slate Works offer 10% off in their shop on purchases over £10, plus 10% off self-guided tours.
  • Kerfoots of Porthmadog offer 10% off store-wide, including in their cafe.
  • Snowdon Mountain Railway offers 20% off return tickets on their diesel service.
  • STORIEL offer a free sketchbook when you show your Snowdonia Pass.

These are just a few of the many offers available to pass-holders, but it’s important to note that terms and conditions apply to most deals, so you should read each offer’s ‘deal details’ page carefully before claiming your deal.

Sounds fab! How can I get a Snowdonia Pass?

Visit and click any ‘buy a Pass’ button or link. This will take you through to a secure ordering and payment page.

I have a business and would like to offer a deal. How can I get involved?

Membership for businesses costs £75 and includes many benefits, which you can find out about on the Snowdonia Pass website’s “about us” page.

If you’d like to chat to the Snowdonia Pass team about becoming a member, please send an email to

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